Fashion Trends: Analysis and Forecasting (Understanding Fashion)


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About Fashion Trends

The spine may show signs of wear. Pages include considerable notes in pen or highlighter, but the text is not obscured.

Choose between standard or expedited shipping to make sure that your textbooks arrive in time for class. Combined with statistical market research and observation of socio-economic shifts, these sources also give an insight into what the next emerging trend may be and show the direction and potential reaction of consumer culture. Once a trend emerges, its course can be charted from early adoption to cessation and following this lifecycle helps to predict future formation patterns and potential time spans.

When a fashion trend has been identified it can then be used to inform specific areas such as silhouette, colour, materials and components so that every aspect of a design is covered with supporting research and validation obtained at trade fairs, catwalk shows and the current retail landscape. For example, a project for an established US based footwear label took inspiration from the urban birding scene, offering a fresh perspective on urban and outdoor products while remaining relevant to the heritage and identity of the brand.


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As the pace of fashion has increased, the speed of the trend cycle has also accelerated and the demand for trend information has risen. Catwalk shows streaming live, the ability for consumers to 'shop the look' before the model has even left the runway and retail sectors obsession with reducing turn-around times has created a necessity within forecasting to constantly supply fresh trend direction.

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Fashion Trend Forecasting (Online Short Course)

This has not only led to a major growth in the forecasting industry but also seen it change in a very short space of time. Advances in technology have seen the industry graduate from a niche area producing print format reports a handful of times a year to online services with the ability to publish and update new material quickly and the practical appeal of information that can be accessed from any location, day or night. The capabilities of the Internet and the opportunities therein have also bought the founding forecasting services a new set of challenges.

However the popularity of fashion blogging and the growing number of freelance forecasters and smaller agencies has been both friend and foe for those currently dominating the scene.

Fashion Trends Analysis and Forecasting Understanding Fashion

This new medium has made the once closely guarded world of trend information and analysis more accessible to all levels of the market and to consumers themselves. Bloggers are a great source of inspiration to other forecasters but many are now employed by, or act as consultants, to brands who feel that they may have their finger more firmly on the fashion pulse or a more in-depth knowledge of their own demographic, often at the expense of their long-standing counterparts.

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But the inspiration of a designer remains the soul of a brand. This cannot be predicted through data analysis. The brain of a designer can never be replaced. My details.

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Fashion Trends: Analysis and Forecasting (Understanding Fashion) Fashion Trends: Analysis and Forecasting (Understanding Fashion)
Fashion Trends: Analysis and Forecasting (Understanding Fashion) Fashion Trends: Analysis and Forecasting (Understanding Fashion)
Fashion Trends: Analysis and Forecasting (Understanding Fashion) Fashion Trends: Analysis and Forecasting (Understanding Fashion)
Fashion Trends: Analysis and Forecasting (Understanding Fashion) Fashion Trends: Analysis and Forecasting (Understanding Fashion)
Fashion Trends: Analysis and Forecasting (Understanding Fashion) Fashion Trends: Analysis and Forecasting (Understanding Fashion)
Fashion Trends: Analysis and Forecasting (Understanding Fashion) Fashion Trends: Analysis and Forecasting (Understanding Fashion)

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